Lifestyle Business Shouldn't Be a Dirty Word

Why raise money when you can make money?

I must admit, dear reader, that I had ill intent upon starting this newsletter two years ago.

While I did want to offer life lessons and every startup founder can be forgiven some level of humblebrag content marketing, there was definitely a voice in the back of my head at the time, persistently whispering: “How can we monetize this down the road?” and “This might go viral if we focus on the Quiet Quitting CEO angle”

Luckily, I came to my senses within a few newsletter editions, spurred by my innate fear of self-imposed publication deadlines. But it’s also because I am doing much better in my day job that I was at that time, so the need/desire to think about side hustles has gone away.

For the first time as a founder, I can say with confidence that we will succeed if things go as expected, rather than if they happen to break our way. The monetization voice, along with his cousin who’s always trying to get me to chase random startup ideas, are now mostly dormant. It’s actually weird feeling for me.

Therefore, my posts will hereby have no fucks given. Here are some cat memecoins:

Also, here’s a video that tries to explain how I finally found that balance in my day job: